June 13, 2018 · 6:59 pm

Wednesday Wisdom: Use CTAs on Facebook to Own Your Fan Relationship

Watch our video to learn how to add a CTA to your Facebook page.

By Kelly Johnson

When it comes to driving action from your audience, your followers need to be told what to do. A good call to action (CTA) can easily direct your Facebook fans to your website, sign up for your email list, or purchase from you.

When you’re engaging with people on Facebook, you don’t own the relationship; you’re renting it from Facebook. So transforming that relationship into one that you own is absolutely necessary.

Facebook makes it easy for you to add a CTA to your page. In fact, pages that include CTAs are proven to drive higher click-throughs and conversions, versus pages that don’t include calls to action.

If you’re not sure how to add a CTA to your Facebook page, here’s a quick video that shows you how to add a button with a tailored CTA to drive action from your audience.