May 11, 2018 · 4:35 pm

Featured Friday: Sofar Sounds, A Worldwide Movement That Brings Live Music Back to Life

Learn how this international concert venue company uses social media to promote performances.

By Kelly Johnson

In today’s Featured Friday, we would like to introduce you to Sofar Soundsa music event start-up company that operates in more than 350 cities around the world.

Sofar Sounds’ mission is to transform intimate, unusual places (such as living rooms, little shops or offices) into captivating venues for secret, live shows.

Sofar Sounds uses social networks to tease their secret events and to promote emerging artists. They also use Instagram Stories and posts to drive people to their Spotify playlists, as well as highlight their volunteers who help set up the live shows.

Additionally, Sofar uses Sensai to discover trending hashtags and to receive actionable advice that will help them accomplish their social media marketing goals.

Here are a few of Sofar Sounds more engaging posts.

Did you know that soul singer-songwriter Lianne La Havas not only performed at Sofar Sounds London in 2016 (as part of a…

Posted by Sofar Sounds on Thursday, March 1, 2018

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