August 9, 2018 · 10:28 pm

Social Media Marketing is Too Important to Let the Intern Do It!

By Kelly Johnson

August 9, 2018 — Many small to mid-sized businesses (SMBs) are finding themselves overwhelmed and discouraged by social media.

What happened? Wasn’t social media supposed to be easy, intuitive, and quickly learnable for SMBs? With all of the recent changes to the algorithms, many SMB owners feel like they don’t know which tactics actually drive results on social media anymore.

Many are just giving up. They feel like social takes too much time for the meager results they’re producing, so they are delegating responsibility for social media strategy to junior employees or interns, based on the belief that “Digital Natives” will better understand how to get followers and engagement.

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