May 18, 2018 · 4:40 pm
Featured Friday: Miranda Lambert’s MuttNation Foundation Helps Pups Find Forever Homes
Non-profit successfully uses social media to drive pet adoption.
Miranda Lambert — the platinum-selling country music star — is known internationally for her hits, such as “More Like Her” and “Tin Man.” But she’s also known for her philanthropic work to provide animals with good homes.
On this Featured Friday, we’re proud to put the spotlight on Sensai customer MuttNation, her non-profit animal foundation that helps pets find safe and loving homes.
MuttNation uses social media to bring attention to adoption events and fundraising initiatives for their organization.
MuttNation’s Facebook, Instagram, Twitter accounts collectively have more than 280,000 followers and all post incredibly cute pictures of pups on their page, as well as news about upcoming adoptions or fundraising events.
The non-profit uses Sensai to get reporting and actionable advice about which posts perform well. The organization also uses the platform to find out which trending hashtags to use in upcoming social posts to spur engagement with their audience.
Here’s a look at their more popular posts:
Did anyone else’s Sunday look like this? 🐶💕 pic.twitter.com/wdUInbmG3S
— Miranda Lambert's MuttNation (@MuttNation) April 30, 2018