The major social networks — Instagram, Facebook and Twitter — are releasing significant changes to their privacy policies which will impact how you connect with your audience.
Throughout April 2018, there have been several changes to how social networks obtain your data, communication around that data collection, and how third parties can access that information.
Here’s what you need to know and how it impacts your profile and your ability to gain more followers or fans.
Facebook has since changed that feature and has shut off some third-party companies’ access to user data. And, users will now be asked to review how their information will be used and will have the option to opt out of sharing their personal information.
Additionally, Facebook CEO Mark Zuckerberg announced that users will have the ability to clear their search history, removing the ability for advertisers to access information that could be used for ad targeting.
Facebook is also increasing transparency for how a business runs ads on their page. Users will now be able to see all of the ads a business serves on Facebook — even ads that are not relevant to that particular user.
The increased transparency for this feature was designed to make it very clear who is serving ads to a user on the social network, prevent election interference and stop the spread of fake news.
What this means for you: If you plan on advertising on Facebook, be advised that it will be a bit harder to reach the desired audience. If you’re not using a trusted platform, like Sensai, advertising on the social network will involve using your own data that you’ve obtained (emails, lists, phone numbers, etc.) as well as Facebook’s user profile data, which could be limited but is still a good resource.
Instagram’s changes include some long-awaited feature updates. For example, Instagram users now have the ability add hashtags and clickable links in their bio.
Also, Instagram will make it possible for users to download their content after users criticized the platform for not being able to do so — especially after Facebook released their “Download your Information” tool.
Instagram’s data portability tool will allow users to “download a copy of what they’ve shared on the social channel including videos, photos, and messages,” said an Instagram spokesperson in a TechCrunch report.
What this means for you: You’ll now have the opportunity to increase discoverability and possibly extend your reach when you add hashtags to your bio. Everyone should experiment with this, but Sensai Professional customers will get personalized recommendations to grow their audience most effectively.
Additionally, Twitter has changed how users are opted-in to sharing information. Not only will you be able to see what data Twitter has collected in relation to your account, but you’ll also have the ability to opt-out of sharing that information.
What this means for you: Just like Facebook, now that users have the option to opt-out of how their information is being shared, you’ll have to rely a bit more on any data you may have collected yourself such as emails, lists, phone numbers and Twitter profile data.
Sensai is a trusted third-party, and we pull publicly available data into our platform that can be used to target your audience.
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