With the addition of video and stories, Instagram became an excellent avenue for YouTube creators to cross-promote their YouTube channels. Check out the ways these three popular vloggers use Instagram to market their YouTube channels and other businesses.
Louis Cole is an adventurer and a vlogger who shares his amazing travels around the world. He has almost 2 million YouTube subscribers who watch daily videos of his latest adventures, the countries he visits and his daily life in general. With 1.5 million followers on his Instagram account, he is almost as popular on that network as he is on YouTube. While his YouTube videos showcase a day in his fascinating life, Cole uses Instagram to share a more detailed look at the exploits he films for his YouTube channel. Where his YouTube would show all of his travel in a country, his Instagram will feature amazing pictures of all his activities in those countries, such as scuba diving or enjoying a beautiful sunset in New Zealand.
Kalyn Nicholson is a popular lifestyle blogger and vlogger who blogs about everything from fashion and food to her Spotify playlist. She has 412,000 subscribers on YouTube and another 215,000 Instagram followers. Compared to the other YouTubers on the list, Kaylyn does the best job of using Instagram to cross-promote her YouTube channel. She uses Instagram to create a Q&A session with her fans, then uses that content to create longer videos on YouTube.
With an Instagram Q&A, you can post images or video requesting questions and then shoot short 15- to 60-second videos answering the questions your followers asked. Once the questions are complete, you can @ your fans on your Instagram posts for better engagement. You can then cross-promote the videos to YouTube, editing them together to make one long interview or linking to a longer video with a more in-depth answer to the question or a tutorial to further explain the question asked.
Casey Neistat is a vlogger, filmmaker and co-owner of multimedia company Beme. Similar to Louis Cole, Neistat creates a daily vlog on YouTube that showcases his life. He has 7.5 million subscribers on YouTube and another 2.8 million followers on Instagram. Also like Cole, Neistat uses Instagram to share more intimate portraits of his life. Unlike the others, he uses Instagram to promote his and his wife’s line of apparel and merchandise. While he doesn’t solely use his Instagram for their products, their posts are peppered liberally throughout the network, and his bio link is to his store. With Instagram users more likely to buy than other social network users, it makes sense to use the platform to promote and sell your products.
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